The Digital Transformation of Sports: From Fans to New Revenue Models
Date: 19/03/2026
17:20h. - 18:00h.
Place:
MERGE Stage
LANGUAGE: ENGLISH. This session explores how digital assets and blockchain technology are reshaping the sports industry. The discussion will examine fan engagement models, tokenized experiences, digital collectibles, and how clubs and leagues are unlocking new revenue streams through Web3 innovation.
Speakers
Moderator
Alan Cura, Co-Founder & CEO
at GOB (Guardian of the Ball)