Content from Merge São Paulo

The institutional conference on crypto and Web3 connecting Europe and Latin America.

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250+ Speakers

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The Digital Transformation of Sports: From Fans to New Revenue Models

Name: The Digital Transformation of Sports: From Fans to New Revenue Models
Start: 2026-03-19T17:20:00+01:00
End: 2026-03-19T18:00:00+01:00
Location: MERGE Stage

Date: 19/03/2026

17:20h. - 18:00h.

Place: MERGE Stage

LANGUAGE: ENGLISH. This session explores how digital assets and blockchain technology are reshaping the sports industry. The discussion will examine fan engagement models, tokenized experiences, digital collectibles, and how clubs and leagues are unlocking new revenue streams through Web3 innovation.

Speakers

Débora Saldanha

Head de Innovación at Club Atlético Mineiro

Vinicius Azevedo

CMO at Sport Club Corinthians Paulista

Bernardo Itri

Executive VP of Marketing & Communications at Federação Paulista de Futebol

José Oliver

Head of Innovation & New Business at São Paulo FC

Moderator

Alan Cura

Co-Founder & CEO at GOB (Guardian of the Ball)

This is MERGE

October 27–29, 2026 Institutional summit · Main conference · Palacio de Cibeles

Where banks, regulators and the crypto ecosystem sit at the same table.

Twice a year, MERGE brings together 5,000+ attendees and 250+ speakers. A private Institutional Summit at the Madrid Stock Exchange, two days at the Palacio de Cibeles, and the networking that moves the industry.

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