The New Loyalty Playbook: What Gen Z Demands from Brands

Fecha: 09/10/2024
17:20h. - 18:05h.
Lugar: BingX Arena Stage

Experts will examine how Gen Z is redefining consumer expectations, focusing on what this generation demands from brands in terms of authenticity, sustainability, digital engagement, and personalization, shaping the future of marketing and brand strategies.

Language: Spanish

Moderador
Ana Ávila Ramírez, Periodista de emprendimiento. Head of Growth Media de WILDCom. em Business Insider.
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