Immersive Experiences: The New Frontier of Gen Z Engagement

Name: Immersive Experiences: The New Frontier of Gen Z Engagement
Start: 2024-10-10T17:20:00+02:00
End: 2024-10-10T17:50:00+02:00
Location: BingX Arena Stage

Date: 10/10/2024

17:20h. - 17:50h.

Place: BingX Arena Stage

Experts will delve into how immersive experiences, powered by emerging technologies, are redefining how brands engage with Gen Z. The discussion will focus on creating interactive, personalized, and innovative digital environments that capture the attention of this tech-savvy generation.

Language: Spanish

Speakers

Wen Lin Xia Zhan

Product and Disruptive Projects Manager at LALIGA Entertainment

Lucía Quijano

Head of Webedia Experiences at Webedia

Javier Fernando

CEO at StadioPlus

Alvaro Monzón

Cofounder | CEO at DeuSens

Moderator

Vicky Vasán

Cofundadora at INMERSIVA XR

Where banks, regulators and the crypto ecosystem sit at the same table.

Twice a year, MERGE brings together 5,000+ attendees and 250+ speakers. A private Institutional Summit at the Madrid Stock Exchange, two days at the Palacio de Cibeles, and the networking that moves the industry.

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October 27–29, 2026 Institutional summit · Main conference · Palacio de Cibeles