AI Holograms: Avatars for Customer Service and Sales
Transcendence introduces Gena, holographic hardware and a no-code platform for immersive customer service, sales and marketing (Globant case)
25min · Full recording from 09/10/2025 at CAM Builders Stage. Also available on YouTube.
AI-powered holograms: the future of customer service, sales and marketing
Overview
What if your company could serve the public 24/7 with a holographic avatar that talks, sells and leaves a memorable impression on every customer? In this MERGE Madrid talk, the CEO and founder of Transcendence shows how combining holograms with artificial intelligence agents is redefining customer service, sales and experiential marketing.
What you'll learn
- Holograms + AI agents: how two booming markets converge to systematize service and sales processes
- Gena, the intelligent avatar: an AI agent connected to CRM and payment systems for 24/7 customer service
- Holographic hardware: transparent OLED screens, holobox and holographic fans, and how the 3D illusion works
- No-code platform: create and customize avatars and upload your company data without programming
- Marketing with multi-sensory data: measure age, gender, emotions and attention to optimize campaigns
- Real-world use cases: banks, airports, hospitals and retail, with the Globant success case
Session summary
From immersive events to AI: the founder of Transcendence traces the company's evolution, from the metaverse and NFTs to holograms at events, motion-sensor experiences and, finally, the union of holograms with artificial intelligence agents.
Gena, 24/7 customer service: he introduces Gena, an AI agent that answers queries, manages data and connects to CRM and payment systems, designed for environments such as airports, banks and hospitals that need permanent information and support.
How a hologram works: he clarifies that the Star Wars hologram doesn't exist; it is a three-dimensional image generated through optical illusion on transparent surfaces (OLED), holobox and holographic fans.
SaaS platform and security: a black-box style platform lets you create avatars, customize them with your brand or even with real people (metahumans or hyper-realistic), upload company information and, if needed, host data on the client's own server for cybersecurity.
Data for better campaigns: multi-sensory recognition captures age, gender, emotions and audience attention, generating actionable data to optimize marketing and sales.
Globant success case: Transcendence deployed five AI holograms across Globant offices worldwide to explain its processes and services to its top clients.
Watch the full talk
Watch the full recording on MERGE's YouTube channel, featuring Transcendence on holograms, AI avatars and the future of customer service.
FAQs
What is an AI-powered hologram?
It is a three-dimensional image, generated by optical illusion on transparent surfaces, connected to an AI agent that talks, answers queries and performs customer service, sales and marketing tasks.
Which sectors are AI holograms for?
Any environment requiring public-facing service and permanent information: banks, airports, hospitals, retail and restaurants, among others.
Do I need a programmer to create a holographic avatar?
No. Transcendence offers a no-code platform where you upload your company data, create and customize the avatar and connect it to your CRM via APIs, without coding.
Can the avatar be personalized with real people?
Yes. You can use a hyper-realistic character (metahuman) or personalize it with real people from the company, as well as dress it with your brand or turn it into an android.