From Curiosity to Client Demand: How Financial Institutions Are Responding to Growing Interest in Digital Assets

Language: English. Two years ago, digital assets were a topic clients asked about out of curiosity. Today they open accounts, move balances and expect the same bank that holds their euros to also hold their stablecoins and their tokenized positions. The conversation has moved from “should we offer this” to “how fast can we ship it”. This panel brings together three CEOs who already run that business inside a bank or next to one: Openbank, Bison Digital and Crypto Finance (Deutsche Börse). They share what their clients are actually asking for, which products have real demand and which do not, how they decided what to build in-house and what to partner for, and what the next twelve months look like for an institution that wants to serve this demand seriously.