Experiences
Music + Art + Community
Unforgettable moments connecting new technologies with art, music & community

Unique and unforgettable experiences that seek to impact the public through the fusion of art, music and new technologies.

Concept

We want our experiences to be more than just expository, we want them to lead the audience to ask key questions and really move them.

Proposal
Conversation
Emotions
Disruption
Disruption
Sponsorship opportunities
Music
Opening Concert

Can an AI accompany a great interpretative force?

Opening Concert
Opening Concert

Can an AI accompany a great interpretative force?

Technology is advancing exponentially, but there are some things that are impossible to achieve: a live performance by a great artist is one of them.

We propose to complement and elevate it to new levels by combining the viscerality of live performance with generative Artificial Intelligence.

AI artists:

Boldtron + Slurp TV: After working in the UK, France, Germany and Japan and with projects for Wired, Carolina Herrera, Lacoste, Nike and Reebok, they present their work in 3D and virtual reality.

From experimentation with new techniques, he approaches digital art. His work is based on the treatment of colour and geometric shapes.

Value proposition and opportunities:

An opportunity to extend your credibility and make an impact on the audience with a memorable concert.

  • Impact on the technological niche.
  • Connect with new audiences.
  • Gaining credibility in the music sector.
  • Disruptive content generation.
Venue and attendees:

The inaugural concert will take place in the Palacio de Cibeles, one of the most emblematic buildings in Madrid.

Known as the Cathedral of Communications, it is an Asset of Cultural Interest with the category of Monument.

An event for all attendees in the heart of the city centre with access to the capitals leisure activities.

Features:

The show will have a minimalist appearance, in order to optimise stage production resources and focus both impact and attention on the performer and the images generated live by generative artificial intelligence.

Duration: 35-40 minutes.
Visuals: Vertical screens arranged around.

Music
On Ground Installation

What happens inside an AI model?

On Ground Installation
On Ground Installation

What happens inside an AI model?

How does an AI work on the inside? The inner workings and image processing of AI models laid bare in a performance by visual artists.

Value proposition and opportunities:

An initiative that will capture the attention of younger audiences and showcase the artistic potential of AI like no other.

  • Impact on the technological niche.
  • Connecting with young audiences.
  • Brand positioning.
  • Disruptive content generation.
Features:

Location: Merge Venue.
Audience: The entire audience.
Duration: 2 performances, 1 daily.
Visuals: Rear LED screen and option
to place others around the venue.

Music
Dj vs AI

What will the DJ sessions of the future be like?

Dj vs AI
Dj vs AI

What will the DJ sessions of the future be like?

Global public opinion is currently both concerned and passionate about advances in artificial intelligence. Many fear that our creative capacity is under threat... Are they right?

Can an AI compare and act as impulsively and instinctively as a DJ?

Value proposition and opportunities:

A look at the real and future role of AI in the world of dance music.

  • Impact on the technological niche.
  • Brand positioning.
  • Cultural relevance.
  • Disruptive content generation.
Features:

Location: Merge Venue.
Audience: The entire audience.
Duration: 1h15’ minutes.
Visuals: Main LED screen with
live performance.

Art
Art + Tech Installation

Where does man end and art begin?

Art + Tech Installation
Felipe Pantone Installation

Where does man end and art begin?

Value proposition and opportunities:

A spectacular artistic reflection that involves the entire festival audience.

  • Impact on the tech-art niche.
  • Interaction between assistants + UGC.
  • Disruptive content generation.
Technical specifications:

Felipe Pantone will create a set of sculptures scattered throughout the main space of Merge; the Merge audience will be able to interact with the sculptures and be altered by the deformations of light and colour generated through the sculptures themselves.

Thanks to a system of cameras and digital retouching, attendees will be able to take away in NFT format the result of the fusion with Pantones work.

Location:
Audience: The entire audience.
Duration: Total duration of Merge.
Visuals: Monitors set up to teach attendees the output of their fusion with the artists sculptures.

Art
Takeover

How much are new technologies capable of bringing us closer?

Takeover

How much are new technologies capable of bringing us closer?

The Madrid-based experimental art collective Casa Antillón already has experience with simultaneous and collective shows: in their first exhibition colonisation, they managed to bring together 56 emerging talents from the city at Casa Banchel.

Ismael (@ismisantos) and Emmanuel (@emmanuel.sxy), four architects and former students of the ETSAM, will be in charge of proposing an artistic takeover that will bring together some new talents from Madrid and LATAM at Merge.

Some of the works will be offered for sale and/or auctioned in the form of NFTs.

Value proposition and opportunities:

A collective and artistic dialogue between Spain and LATAM, powered by WEB3.

  • Impact on the tech-art niche.
  • Cultural relevance and impact.
  • Contact with emerging talents.
  • Disruptive content generation.
Technical specifications:

Casa Antillón will act as curator with the support of Arts3 Foundation to put together an exhibition line-up that brings together emerging artists from Spain and LATAM, selecting 10 artists who will bring their works to the Merge venue.

Some of these works or their derivatives and/or reproductions will be offered for sale or auctioned in NFT format.

Location: Merge Venue.
Audience: The entire audience.
Duration: Ephemeral, total duration Merge.
Visuals: Conditional on exhibition needs.

Community
Collective manifesto

The future, reflected upon together.

Collective manifesto
Collective manifesto
s

The future, reflected upon together.

The term community is omnipresent in WEB3 and therefore we could not think of cultural experiences without focusing solely on the audience, that growing community of Merge that we seek to shape with a proposal in which the attendees will be the active and decisive part.

What are the real challenges of WEB3?

Our collective manifesto will be constructed by the audience itself, who will be challenged by the proposal of 3 major topics and a battery of polarised and almost antagonistic opinions on which they will have to choose.

The result will be, once the majority of attendees have voted and answered, printed on a large printer that will remain fixed as a living sculpture for the duration of Merge.

Main topics

Digital immateriality: value or e-waste?
Alternative capitalism: utopia or imperfection?
Decentralisation: a challenge for the climate or for the status quo?

Polarised opinions

Regulation vs freedom
Platforms vs direct-to-artists
Interoperability vs centralisation
Privacy vs transparency
Democratisation vs exclusivity

Value proposition and opportunities:

A choral installation for the whole audience

  • Impact on artistic niche.
  • Strong audience engagement.
  • Thought provoking installation.
  • Disruptive content generation.
Technical specifications:

challenge for the climate or for the status quo?

This ephemeral installation will be on view to the public and will invite participation in the survey; once completed, there is the option for each attendees responses to be transformed into a POAP (NFT).

Location: Merge venue.
Audience: The entire audience.
Duration: Ephemeral, total duration Merge.
Visuals: Conditional on exhibition needs.

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