The Strategy of Banks in Crypto, Stablecoins, and Tokenization
MERGE Talks #7 | Francisco Maroto
13.07.2026
Are traditional banks finally adopting cryptocurrencies? In this new episode of MERGE Talks, we sit down with Fran Maroto, Head of Digital Assets at BBVA, the first major European bank to offer crypto asset trading (Bitcoin, Ethereum, USDC) to its customers.
We deeply analyze the banking paradox: How does the traditional system coexist with a technology designed to disintermediate it? Fran breaks down BBVA's strategy in Spain, Switzerland, and Turkey, the regulatory challenges in Latin America (including roadblocks in Mexico and Argentina), and how the MiCA regulation in Europe is changing the game compared to U.S. laws (Clarity Act, Genius Act).
Furthermore, we delve into the "stablecoin war." Discover why a consortium of 37 banks has created Kibalis to compete with giants like Tether (USDT) and USDC, and what the real future holds for the Digital Euro and tokenized bank deposits.
Finally, Fran reveals what the next big wave or "Tsunami" in the financial sector will be: Asset Tokenization. When will we be able to buy stocks 24/7 on on-chain markets?
If you are interested in the future of finance and the integration of institutional capital into Web3, this episode is a must-watch.
We deeply analyze the banking paradox: How does the traditional system coexist with a technology designed to disintermediate it? Fran breaks down BBVA's strategy in Spain, Switzerland, and Turkey, the regulatory challenges in Latin America (including roadblocks in Mexico and Argentina), and how the MiCA regulation in Europe is changing the game compared to U.S. laws (Clarity Act, Genius Act).
Furthermore, we delve into the "stablecoin war." Discover why a consortium of 37 banks has created Kibalis to compete with giants like Tether (USDT) and USDC, and what the real future holds for the Digital Euro and tokenized bank deposits.
Finally, Fran reveals what the next big wave or "Tsunami" in the financial sector will be: Asset Tokenization. When will we be able to buy stocks 24/7 on on-chain markets?
If you are interested in the future of finance and the integration of institutional capital into Web3, this episode is a must-watch.
