Transforming Loyalty with Web3: Innovation and Opportunities for Brands

Name: Transforming Loyalty with Web3: Innovation and Opportunities for Brands
Start: 2024-10-10T17:15:00+02:00
End: 2024-10-10T18:00:00+02:00
Location: Merge Stage

Date: 10/10/2024

17:15h. - 18:00h.

Place: Merge Stage

This roundtable will explore how Web3 is revolutionizing loyalty programs by enabling new interactions and rewards that focus on user engagement. We will discuss success stories and how brands can use these opportunities to build deeper, more transparent relationships with their communities in the evolving digital economy.

Language: Spanish

Speakers

Juan Cumbrado

Innovation Director at MAPFRE

Arturo Castello

Subdirector at València Innovation Capital

Alfredo Barcena

Chief Business Development Officer at Play

Moderator

Oscar Domínguez

Founder at Territorio Bitcoin

Where banks, regulators and the crypto ecosystem sit at the same table.

Twice a year, MERGE brings together 5,000+ attendees and 250+ speakers. A private Institutional Summit at the Madrid Stock Exchange, two days at the Palacio de Cibeles, and the networking that moves the industry.

Next edition → MADRID

October 27–29, 2026 Institutional summit · Main conference · Palacio de Cibeles

Transforming Loyalty with Web3: Innovation and Opportunities for Brands

Juan Cumbrado

Arturo Castello

Alfredo Barcena

Oscar Domínguez

Where banks, regulators and the crypto ecosystem sit at the same table.

More events in this space → Merge Stage