The New Loyalty Playbook: What Gen Z Demands from Brands

Name: The New Loyalty Playbook: What Gen Z Demands from Brands
Start: 2024-10-09T17:20:00+02:00
End: 2024-10-09T18:05:00+02:00
Location: BingX Arena Stage

Date: 09/10/2024

17:20h. - 18:05h.

Place: BingX Arena Stage

Experts will examine how Gen Z is redefining consumer expectations, focusing on what this generation demands from brands in terms of authenticity, sustainability, digital engagement, and personalization, shaping the future of marketing and brand strategies.

Language: Spanish

Speakers

Pablo Monti

Brand Manager & Spokesperson at BingX

Jorge Lluch

Global Loyalty Director at adidas

Patxi Barrios

Web3 Product at Telefónica

Alejandro Acuña

GTM, Stablecoins at Stripe

Jose Martín

Brand & Communication Manager at FNAC España

Moderator

Ana Ávila Ramírez

Periodista de emprendimiento. Head of Growth Media de WILDCom. at Business Insider.

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