The New Loyalty Playbook: What Gen Z Demands from Brands

Name: The New Loyalty Playbook: What Gen Z Demands from Brands
Start: 2024-10-09T17:20:00+02:00
End: 2024-10-09T18:05:00+02:00
Location: BingX Arena Stage

Data: 09/10/2024

17:20h. - 18:05h.

Local: BingX Arena Stage

Experts will examine how Gen Z is redefining consumer expectations, focusing on what this generation demands from brands in terms of authenticity, sustainability, digital engagement, and personalization, shaping the future of marketing and brand strategies.

Language: Spanish

Palestrantes

Pablo Monti

Brand Manager & Spokesperson em BingX

Jorge Lluch

Global Loyalty Director em adidas

Patxi Barrios

Web3 Product em Telefónica

Alejandro Acuña

GTM, Stablecoins em Stripe

Jose Martín

Brand & Communication Manager em FNAC España

Moderador

Ana Ávila Ramírez

Periodista de emprendimiento. Head of Growth Media de WILDCom. em Business Insider.

Onde bancos, reguladores e o ecossistema cripto se sentam na mesma mesa.

Duas vezes por ano, o MERGE reúne 5.000+ participantes e 250+ speakers. Um Institutional Summit privado na Bolsa de Madrid, dois dias no Palácio de Cibeles e o networking que move o setor.

Próxima edição → MADRID

27 a 29 de outubro de 2026 Institutional summit · Main conference · Palacio de Cibeles